PATTERN TO SPACE – MODULAR SYSTEM brief

Retail store design

3D Rhino sessions

VectorWorks

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Level 5

Module: 5CTA1040

Communication 3: Digital Skills 2

Credits:  15

Semester A

Module Leader: Alexandra Glazko

Tutor: Alexandra Glazko

Submission date:  12 January 2012

Daniel Piker's Folding Patterns

Romanticism Shop in Hangzhou

Lucien Pellat Finet Shop Café                                   

Introduction:

To be an effective designer today, you need tools to quickly develop your designs and accurately communicate them to everyone in the product research, development, marketing, and manufacturing or construction process. 

Rhino is an extremely capable surface modeler which can help you to achieve best results in producing 3D models and visuals.
Start with a sketch, drawing, physical model, scan data, or only an idea—Rhino provides the tools to accurately model and document your designs ready for rendering and 3D printing.

Brief:

The retail shop project is aimed at developing your knowledge and practice of Rhinoceros 3D application in design by creating a project that deals with an interior structure.

You will be given a plan of a corner retail premises on South Road, in London. Ideal shop location with lots of passing foot traffic in a popular area gives you a great opportunity to design a retail store of your dreams. You are required to consider an appropriate ‘theme of a shop’ from which to research and develop your concept, formulate the most effective retail shop design solution for your choice through sketching and 3D modeling.

Your design should have some aspect of PATTERNS influenced by organic shapes found in nature. Concept should be also based on a mix of opposites, such as contrast materials and proportions. Explore the relationship between body and space by creating a cellular structure of rhythm, repetition and sequence.

Task:

• Use the plan provided for creating a 3D model of a space using Rhino software.
• Work up your concept through sketch and 3D modelling

1.     Base your pattern on organic shapes found in nature

2.     Use at least two different contrasting building materials in your concept to represent your pattern. (Please refer to 5CTA1039 module)

3.     Use proportion contrast in your concept (large-small, broad-narrow, light-dark, etc.)

• Create at least 4 high quality visuals to present your final design

Teaching Method:

Studio tutorials in Rhinoceros 3D (80%), Vectorworks, Adobe Photoshop, Adobe Illustrator and  Adobe InDesign sessions (20%)

References:

Spuybroek, Lars Research & design: the architecture of variation

Moussavi, Farshid/ López, Daniel The function of form

Iwamoto,  Lisa  Digital Fabrications: Architectural and Material Techniques
Boekel, Andrea Retail therapy: store design today

Manuelli, Sara  Design for shopping: new retail interiors

Coleman, Peter Shopping environments: evolution, planning and design

Itten, Johannes Design and Form: The Basic Course at the Bauhaus
Haeckel, Ernst Kunstformen der Natur

Assessment Criteria:

• Completion of detail drawings – hand-drawn sketches and Rhino. 
• Demonstration of an ability to be resourceful and creative in using the software in the design process.
• Demonstration of an ability to manage study time which includes attendance and commitment.

• Quality of all submitted work in terms of its accuracy and final presentation

Submission Requirement:

• Two A2 printouts of you final retail store design including your design process at least 4 high quality renderings of your final concept
• CD containing ALL the files (A2 boards+Rhino files)

Please Note:

Failure of non-submission of this assignment results in failing the module. 
All work to be saved on digital backup file!